Qualifying Dimensions Are Those That Actually Affect the Customer's Purchase

question 62

True/False

Qualifying dimensions are those that actually affect the customer's purchase of a specific brand in a product-market.

---

Definitions:

Deindividuation

Deindividuation is a psychological state where an individual loses self-awareness and a sense of individuality, often resulting in uninhibited and impulsive behavior, usually in group settings.

Social Facilitation

The enhancement of performance when in the presence of others, as opposed to being alone.

Arousal

A state of awareness and responsiveness to environmental stimuli, both physically and mentally.

Anonymity

The condition of being anonymous, where an individual's identity is not known or is deliberately withheld.