Which of the Following Statements About Market Segmentation Is NOT

question 120

Multiple Choice

Which of the following statements about market segmentation is NOT true?

• A) It starts by segmenting broad product-markets.
• B) It involves naming broad product-markets.
• C) A market grid with submarkets can be a visual aid to market segmentation.
• D) It segments broad product-markets in order to develop suitable marketing mixes.
• E) First-time market segmentation efforts often fail.

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Definitions:

Net Sales

The amount of sales generated by a company after the deduction of returns, allowances for damaged or missing goods, and discounts.

Average Total Assets

The average value of all assets owned by a company over a specific time period, typically calculated to assess the company's asset management efficiency.

Net Profit Margin

A profitability ratio calculated as net income divided by revenue, showing the percentage of revenue that remains as profit after all expenses are paid.

Total Asset Turnover

A financial ratio that measures a company's efficiency in using its assets to generate sales.