Which of the Following Statements About Market Segmentation Is NOT

question 120

Multiple Choice

Which of the following statements about market segmentation is NOT true?

• A) It starts by segmenting broad product-markets.
• B) It involves naming broad product-markets.
• C) A market grid with submarkets can be a visual aid to market segmentation.
• D) It segments broad product-markets in order to develop suitable marketing mixes.
• E) First-time market segmentation efforts often fail.

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Definitions:

Aldosterone

A hormone produced by the adrenal glands that helps regulate blood pressure by controlling sodium and water levels in the body.

ADH

Antidiuretic Hormone, a peptide hormone secreted by the pituitary gland that regulates the body's retention of water by increasing water reabsorption in the kidneys.

Blood Plasma

The liquid component of blood where cells are suspended, comprising water, salts, proteins, and various other substances.

Medullary Osmotic Gradient

A concentration gradient of solutes in the kidney's medulla that helps in the reabsorption of water from urine, contributing to the body's water balance.