Which of the Following Statements About the Combined Target Market

question 135

Multiple Choice

Which of the following statements about the combined target market approach is True?

• A) Combiners feel that two or more segments are similar enough that-together-they can be treated as one large target market.
• B) Combiners try to extend their basic offering to satisfy customers from multiple segments with a single marketing mix.
• C) Combiners may fall victim to an innovative segmenter that offers a more attractive marketing mix to a segment of the combined target market.
• D) All of these statements about the combined target market approach are true.

---

Definitions:

Partial Reinforcement

A conditioning strategy in which a reward is not administered every time the desired response is performed, leading to more resilient behavior.

Continuous Reinforcement

A method of learning where a desired behavior is reinforced each time it is demonstrated, leading to the learning of that behavior.

Schedules

Plans that outline intended dates and times for specific activities or tasks, often used to organize and manage time efficiently.

Operant Conditioning

An educational method where the intensity of an action is altered through rewards or penalties.