The Combined Target Market Approach

question 66

Multiple Choice

The combined target market approach:

• A) tends to focus on small, homogeneous market segments.
• B) aims at several target markets and offers each target market a unique marketing mix.
• C) tries to improve the general appeal of a firm's basic marketing mix rather than tailor it to meet the strongly felt needs of some people.
• D) works well only when each submarket of a product-market has a different demand curve.
• E) None of these alternatives is correct for the combined target market approach.

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Definitions:

Tax Rate Reductions

A decrease in the percentage at which income or transactions are taxed by governmental authorities.

Price Inelastic

A situation where the demand for a good or service remains relatively unchanged despite changes in its price.

Consumption

The use of goods and services by households or individuals, often considered in terms of the total amount consumed in an economy.

Allocation of Resources

The process of distributing available resources among various uses to satisfy the needs and wants of the society.