Marketers Segment Broad Markets into Smaller Target Segments Based on a Variety

question 142

Multiple Choice

Marketers segment broad markets into smaller target segments based on a variety of _____.

• A) marketing grids
• B) positioning maps
• C) dimensions
• D) qualifiers
• E) data

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Definitions:

Secondary Reinforcer

A stimulus that has become reinforcing through its association with a primary reinforcer, often used in behavior modification and learning.

Primary Reinforcer

An innately reinforcing stimulus like food or drink, which does not require learning to become pleasurable.

Secondary Reinforcer

A stimulus that becomes reinforcing through its association with a primary reinforcer, not through its own inherent value.

Secondary Reinforcer

A stimulus that gains reinforcing qualities through being linked with a primary reinforcer.