If Geographic Location and Other Demographic Characteristics Are Used as Target

question 205

Multiple Choice

If geographic location and other demographic characteristics are used as target market dimensions, which potential strategy decision area is mostly likely to be affected?

• A) Promotion - what potential customers need.
• B) Target markets - size.
• C) Price - what customers might be willing to pay.
• D) Product line assortment.
• E) Product - which features to include.