If Geographic Location and Other Demographic Characteristics Are Used as Target

question 205

Multiple Choice

If geographic location and other demographic characteristics are used as target market dimensions, which potential strategy decision area is mostly likely to be affected?

• A) Promotion - what potential customers need.
• B) Target markets - size.
• C) Price - what customers might be willing to pay.
• D) Product line assortment.
• E) Product - which features to include.

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Definitions:

Modern Discrimination

Refers to current forms and practices of unfair treatment or prejudice against individuals or groups based on race, gender, age, or other characteristics, often subtle and institutionalized.

Defensive Discrimination

Practices or attitudes that emerge as a defensive mechanism, often based on prejudice or bias, intended to protect a group from perceived threats.

Robbers' Cave State Park

The location of a famous social psychology experiment by Muzafer Sherif, investigating intergroup conflict and cooperation.

Muzafer Sherif

A pioneering figure in social psychology known for his work on group conflict, social norms, and the “Robbers Cave” experiment which studied intergroup relations.