The MOST USEFUL Dimensions for Segmenting Markets Are

question 280

Multiple Choice

The MOST USEFUL dimensions for segmenting markets are:

• A) Geographic and demographic dimensions.
• B) brand familiarity and consumption patterns.
• C) social class.
• D) benefits sought.
• E) It depends on what product-market one is segmenting.

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Definitions:

Memorandums

Written communications used within an organization to convey information, directives, or official policies.

Effective Supervisors

Individuals in managerial positions who possess the skills and attributes necessary to lead, guide, and support their teams efficiently.

Kinesics

The study of body motion or body behavior as a means of communication.

Territorial Space

The physical or conceptual area that an individual or group claims as their own, often marked and defended against encroachment.