The MOST USEFUL Dimensions for Segmenting Markets Are

question 280

Multiple Choice

The MOST USEFUL dimensions for segmenting markets are:

• A) Geographic and demographic dimensions.
• B) brand familiarity and consumption patterns.
• C) social class.
• D) benefits sought.
• E) It depends on what product-market one is segmenting.

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Definitions:

Accounts Payable

Financial obligations a company has to its suppliers, recorded as liabilities on the business’s financial statement.

Cash

A form of currency that represents immediate purchasing power and liquidity.

Correcting Entry

A journal entry made to amend an error in the accounting records.

Unearned Service Revenue

Liabilities arising when a business receives payment for services that have not yet been performed, recognized as revenue over time as services are provided.