Tom and Sally Jones Are Preparing to Purchase a New

question 192

Multiple Choice

Tom and Sally Jones are preparing to purchase a new car. He currently has a Toyota Camry and she has a Honda Accord. They now have two children under age 5, so they plan to trade in Sally's car to purchase a minivan. Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable. In this purchase situation, Tom and Sally's family life cycle stage is a _____________ segmenting dimension, and the benefit Sally seeks (reliability) is a _____________ segmenting dimension.

• A) geographic; demographic
• B) demographic; behavioral
• C) geographic; behavioral
• D) demographic; geographic
• E) behavioral; demographic

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Definitions:

Attributional Components

The aspects of a person's cognitive process by which they interpret events and behaviors as being caused by particular factors.

Behavioral Components

Elements that constitute the actions or reactions of individuals in response to external or internal stimuli.

Transformational Leadership

A leadership approach that fosters positive changes in those who follow, often through a leader’s enthusiasm, passion, and energy to inspire and motivate towards broader goals.

Inspirational Motivation

The ability of leaders to inspire and motivate followers to achieve higher levels of performance and commitment through a compelling vision and enthusiasm.