When a Company Segments Its Business Customers on the Basis

question 101

Multiple Choice

When a company segments its business customers on the basis of whether or not they require contract bids over the Internet, what segmenting dimension is this company using?

• A) Kind of relationship.
• B) Demographics.
• C) Type of customer.
• D) How customer will use product.
• E) Purchasing methods.

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Definitions:

Intrinsic Value

The actual, fundamental value of an asset, stock, or company calculated through analysis independent of market value.

Annual

The term annual refers to something that occurs once every year, used in various contexts such as annual reports, annual meetings, or annual events.

Callable Bonds

A type of bond that can be redeemed by the issuer before its maturity date at a predetermined price.

Call Price

The price at which a bond or a preferred stock can be redeemed by the issuer before its maturity date.