When a Company Segments Its Business Customers on the Basis

question 101

Multiple Choice

When a company segments its business customers on the basis of whether or not they require contract bids over the Internet, what segmenting dimension is this company using?

• A) Kind of relationship.
• B) Demographics.
• C) Type of customer.
• D) How customer will use product.
• E) Purchasing methods.

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Definitions:

Group Goals

Objectives or outcomes that are established and pursued by a group as a whole, reflecting the collective interests or purposes of its members.

Pregroup Meetings

Meetings held before the actual group activities or sessions start, usually aimed at preparing participants, discussing goals, and setting guidelines.

Cultural Diversity

Refers to the variety of cultural or ethnic groups within a society.

Intervention Approach

A strategic method or plan designed to address a specific problem or need.