The 7-Step Approach to Market Segmentation Used in the Text

question 139

Multiple Choice

The 7-step approach to market segmentation used in the text shows that:

• A) qualifying needs can logically be identified once the determining needs are known.
• B) profit is the overall consideration beginning with Step 1.
• C) it's useless to consider what people in each submarket do not want when so much is known about what they do want.
• D) submarkets are nicknamed based on their determining needs.
• E) recreational vehicles in the U.S. is a broad product-market with many submarkets.

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Definitions:

Sexual Identity

An individual's identification with a particular sexual orientation or gender, often reflecting deeper aspects of self-perception and social identity.

Desirable Behavior

Represents actions or conducts that are considered preferable, appropriate, or beneficial within a given societal, cultural, or organizational context.

Sexual Violence

Acts of a sexual nature committed against someone without their consent, encompassing a range of behaviors from harassment to assault.

Social Classes

Divisions of a society based on social and economic status, often determining access to resources and opportunities.