A Marketer Will Likely Need to Reposition a Product If

question 84

Multiple Choice

A marketer will likely need to reposition a product if:

• A) very few competitors offer similar products.
• B) customers see the product as distinct from other products in the market.
• C) marketers see the product as distinct from other products in the market.
• D) customers see the product as very similar to other products in the market.
• E) marketers see the product as very similar to other products in the market.

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Definitions:

Personal Benefits

The advantages or gains that an individual receives from making certain choices or engaging in specific activities.

Rational-Ignorance Effect

A phenomenon where individuals decide not to become informed about a matter because the perceived cost of acquiring the information is greater than the expected benefit.

Incentive

A motivation or reward offered to encourage specific actions or behaviors, often used in economics to influence decision-making and improve efficiency.

Political Choices

Decisions made within the political spectrum that reflect the preferences and ideologies of individuals, groups, or governments.