Ford Motor Co

question 75

Multiple Choice

Ford Motor Co. asks members of its target market to rate its cars and those of General Motors and Chrysler on a 7-point scale in terms of two dimensions (comfortable seats and engine power) so that it can establish a quadrant-grid map of these ratings. What type of analysis is Ford conducting?

• A) Positioning
• B) Combining
• C) Qualifying
• D) Dimensional
• E) Insight management

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Definitions:

Output Level

The amount of products or services that a business or sector generates during a specific period.

Plant Sizes

Refers to the scale or capacity of manufacturing or production facilities, impacting output, efficiency, and economies of scale.

Natural Monopoly

An industry in which economies of scale are so great that a single firm can produce the industry’s product at a lower average total cost than would be possible if more than one firm produced the product.

Unit Costs

The expense a business incurs to manufacture, warehouse, and distribute a single unit of a specific product or service.