A Marketing Manager May Ethically and Actively Seek Information About

question 132

Multiple Choice

A marketing manager may ethically and actively seek information about current or potential competitors by

• A) searching a firm's public website.
• B) waiting at a landfill for competitors' trash to find copies of confidential company reports.
• C) using computer "hackers" to break into a competitor's computer network.
• D) hiring people from competing firms and then asking them confidential information about the competitor.
• E) spying on competitors to obtain trade secrets.

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Definitions:

Continuous Probability Distributions

Mathematical functions that represent the probabilities of all possible values in an unbroken (continuous) range.

Exponential Distributions

A type of continuous probability distribution that is often used to model the time between independent events that happen at a constant average rate.

Uniform Probability Distribution

A continuous probability distribution for which the probability that the random variable will assume a value in any interval is the same for each interval of equal length.

Continuous Random Variable

A Continuous Random Variable is a variable that can take an infinite number of values within a given range.