A Marketing Manager May Ethically and Actively Seek Information About

question 132

Multiple Choice

A marketing manager may ethically and actively seek information about current or potential competitors by

• A) searching a firm's public website.
• B) waiting at a landfill for competitors' trash to find copies of confidential company reports.
• C) using computer "hackers" to break into a competitor's computer network.
• D) hiring people from competing firms and then asking them confidential information about the competitor.
• E) spying on competitors to obtain trade secrets.

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Definitions:

Simple Analysis of Variance

A statistical method used to compare the means of two or more groups to see if there is a significant difference between them.

One-way ANOVA

A statistical test that compares the means of three or more independent groups to determine if there is a significant difference among them.

Dependent Variable

In an experiment, it is the variable that is being tested and measured, expected to change as a result of modifications to the independent variable.

Television Viewing

The act of watching content on a television set or through television channels.