Which of the Following Is NOT an Example of How

question 281

Multiple Choice

Which of the following is NOT an example of how the technological environment might affect marketing management?

• A) A manufacturer uses a computer to send orders directly to a supplier's computer.
• B) A retailer installs a computerized checkout scanner to replace a manual cash register system.
• C) A firm develops a substitute for saturated fat in manufactured foods.
• D) All of these are examples of how the technological environment might affect marketing management.

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Definitions:

Field analysis

A systematic examination of the context, stakeholders, and dynamics involved in a situation, often used to inform strategies or decisions.

Key parties

The main or most important individuals or groups involved in an event, situation, or decision-making process.

Closing the deal

The final actions or agreements required to conclude a business negotiation successfully.

Accommodation

A strategy where one party meets the needs of the other party at its own expense, often used to preserve future relations.