Which of the Following Is NOT an Example of How

question 281

Multiple Choice

Which of the following is NOT an example of how the technological environment might affect marketing management?

• A) A manufacturer uses a computer to send orders directly to a supplier's computer.
• B) A retailer installs a computerized checkout scanner to replace a manual cash register system.
• C) A firm develops a substitute for saturated fat in manufactured foods.
• D) All of these are examples of how the technological environment might affect marketing management.

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Definitions:

Sallie Mae

A corporation that originates, services, and collects student loans in the United States.

Default Risk Premiums

The additional yield a bond issuer must pay to compensate investors for the risk that the issuer might not make payments as promised.

Yield

The yield from an investment, including interest or dividends, represented as a percentage of the cost of the investment or its present market worth.

Treasury Bond

A Treasury Bond is a long-term, fixed-interest government debt security with a maturity period typically longer than 10 years.