The Business Strengths Dimension of the GE Grid Focuses On

question 339

Multiple Choice

The business strengths dimension of the GE grid focuses on:

• A) market diversity.
• B) the question: Does this product-market plan look like a good idea?
• C) the ability of the company to pursue a product-market plan effectively.
• D) industry profitability.
• E) the social and legal environment.

---

Definitions:

Rational Model

A decision-making model based on logically working through options and choosing the most logical, efficient, and rational outcome.

Rational Model

A decision-making framework that assumes logical, systematic identification of goals, evaluation of alternatives, and selection based on maximizing utility.

Decision Errors

Mistakes made in the process of choosing between alternatives, often due to biases, inadequate information, or errors in judgment.

Decision Making

The process of selecting a course of action from among multiple alternatives to achieve a desired outcome.