Examlex
Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?
On-center Cells
Neurons in the visual system that are excited by light falling on the center of their receptive field and inhibited by light falling in the surrounding area.
Receptive Field
The specific area within the sensory space that elicits a response from any sensory neuron.
Excited
A state of heightened energy or activity, often referring to the physiological state of neurons or biochemical reactions.
Red Cones
Photoreceptor cells in the retina that are sensitive to red light, playing a critical role in color vision.
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