Which of the Following Statements About the Competitive Environment Is

question 349

Multiple Choice

Which of the following statements about the competitive environment is FALSE?

• A) Competition-free environments are rare.
• B) Marketing managers should choose strategies that avoid head-on competition.
• C) A firm that has a marketing mix that its target market sees as better than its competitors' has a competitive advantage.
• D) Over the long run, most product-markets tend toward monopolistic competition.
• E) In a competitor analysis, the firm's first step should be to identify all potential competitors.

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