Which of the Following Is NOT an Example of How

question 281

Multiple Choice

Which of the following is NOT an example of how the technological environment might affect marketing management?

• A) A manufacturer uses a computer to send orders directly to a supplier's computer.
• B) A retailer installs a computerized checkout scanner to replace a manual cash register system.
• C) A firm develops a substitute for saturated fat in manufactured foods.
• D) All of these are examples of how the technological environment might affect marketing management.

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Definitions:

Standard of Value

A recognized measure that is used to set the price of goods and services in terms of a currency, facilitating trade and economic comparison.

Fiat Money

Legal tender authorized by governmental entities, which is not underpinned by any material goods.

Fiat Money

Currency without intrinsic value that is established as legal tender by government regulation.

Subprime Mortgage Market

The market for loans to borrowers with lower credit ratings, implying higher risk for lenders and typically resulting in higher interest rates.