Which of the Following U

question 53

Multiple Choice

Which of the following U.S. marketing managers is about to make a serious mistake?

• A) "We are targeting 50-59 year olds because we see this group as the fastest growing age group over the next decade."
• B) "We are refocusing on senior citizens, since they will be a growing market for many years."
• C) "We are developing special swimsuit designs for older women as that market is very large and growing."
• D) "Our company is shifting to international markets, where the population will continue to grow at a more rapid rate."
• E) None of these marketing managers seems headed for a mistake.

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Definitions:

Asian American Girls

Female youth who belong to or descend from Asian heritage, living in America, and their experiences and identities within a cultural and social context.

Cultural Influence

The impact that a society's values, beliefs, and practices have on its members' behaviors, attitudes, and perceptions.

Stanford-Binet

An intelligence test that assesses cognitive abilities and IQ, originally developed by Alfred Binet and then expanded at Stanford University.

Cultural Influence

The effect that a society's values, norms, and practices have on the behavior and attitudes of its members.