Ideally, a Good Marketing Mix Should

question 45

Multiple Choice

Ideally, a good marketing mix should:

• A) be very similar to the marketing mix typically used by key competitors.
• B) be determined by which marketing mix costs the least.
• C) not include much advertising because it's expensive and usually isn't very effective.
• D) flow logically from all the relevant dimensions of a target market.

---

Definitions:

Annual Dividend

The total dividend payments issued to shareholders by a company in a year.

Risk Premium

The return in excess of the risk-free rate of return that an investment is expected to yield, compensating investors for taking on additional risk.

Treasury Bills

Short-term government securities issued at a discount from the face value and pay no interest, maturing in one year or less.

Small-company Stocks

Equity investments in companies with smaller market capitalization, often characterized by higher volatility and potential for growth.