The Total Stream of Purchases That a Single Customer Could

question 245

Multiple Choice

The total stream of purchases that a single customer could contribute to a company over the length of the relationship is called _____.

• A) customer equity
• B) customer lifetime value
• C) customer service
• D) customer satisfaction
• E) customer feedback

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Definitions:

Investments

The balance sheet caption used to report long-term investments in stocks not intended as a source of cash in the normal operations of the business.

Cash

Money in the form of currency or coins, readily available for transactions.

Prepaid Expenses

Expenses paid in advance for a benefit yet to be received, recorded as assets on the balance sheet.

Goods Purchased

Transactions involving the acquisition of physical products or materials for business use or resale.