Which of the Following Is NOT a Reason the Marketing

question 8

Multiple Choice

Which of the following is NOT a reason the marketing program should build customer equity?

• A) Marketing strategies do not contribute to customer equity.
• B) Expected profits depend on customer equity.
• C) Firms expect financial returns.
• D) Profit growth comes from customers.
• E) Customers are the source of revenue.

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Definitions:

Real Causes

The underlying reasons or factors that lead to a certain effect or condition, often distinguished from more visible or immediate causes.

Value Engineering

A systematic method aimed at improving the "value" of goods or products and services by using an examination of function. Value is the ratio of function to cost.

Non-value-adding Activities

Tasks or processes that do not add value to the final product or service from the customer's perspective.

Cost Driver Analysis

The examination of factors that influence the cost of a product or service, aimed at finding ways to improve efficiency and reduce expenses.