Which of the Following Statements About Customer Equity Is FALSE

question 85

Multiple Choice

Which of the following statements about customer equity is FALSE?

• A) Expected losses depend on customer equity.
• B) If the parts of a firm's marketing program work well together, it should increase the firm's customer equity.
• C) Expected profits depend on customer equity.
• D) Customer equity benefits customers but not the company.
• E) None of these statements about customer equity is FALSE.

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Definitions:

Simplify

To reduce something to its simplest form or most basic elements.

Simplify

To make something less complex or less complicated, often by reducing it to its basic elements.

Simplify

To make something less complicated or easier to understand, often by reducing complexity.

Simplify

The process of making something easier to understand or less complex.