The Text's Discussion of Ford's Marketing Strategy Highlights the Fact

question 137

Multiple Choice

The text's discussion of Ford's marketing strategy highlights the fact that:

• A) creative strategy planning is needed for survival.
• B) there is little alternative but to stick with the traditional promotion channels for a product.
• C) most consumers want only established products.
• D) once a firm reaches a position as the market leader, competitors are not likely to be a big problem.

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Definitions:

Human Performance

The study and application of psychological principles and techniques to improve the effectiveness, efficiency, and well-being of individuals in various settings.

Alderfer's ERG Theory

A motivation theory that categorizes human needs into three groups: Existence, Relatedness, and Growth, suggesting that individuals are motivated by the fulfillment of these needs in varying degrees.

Distributive Justice

Concerns the fair allocation of resources and benefits among members of a society or group.

Fairly Allocated

The perception or condition of resources, duties, or rewards being distributed in a just and equitable manner among all parties.