When a Firm Tries to Increase Sales by Selling Its

question 111

Multiple Choice

When a firm tries to increase sales by selling its present products in new markets, this is called:

• A) product development.
• B) diversification.
• C) market penetration.
• D) mass marketing.
• E) market development.

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Definitions:

Secondary Audience

An indirect target group of a message, which was not the primary focus but may also benefit from or be affected by the content.

Primary Audience

The main group or segment of individuals targeted or most likely to be influenced by a communication or marketing effort.

Channel Overload

A situation where the amount of information being sent exceeds the communication channel's capacity, leading to congestion and comprehension difficulties.

Frames Of Reference

The perspectives or viewpoints from which people perceive, understand, and judge the world around them.