The Difference Between Target Marketing and Mass Marketing Is That

question 13

Multiple Choice

The difference between target marketing and mass marketing is that target marketing

• A) means focusing on a small market.
• B) focuses on short-run objectives, while mass marketing focuses on long-run objectives.
• C) focuses on specific customers, while mass marketing aims at an entire market.
• D) does not rely on e-commerce but mass marketing does.
• E) aims at increased sales, while mass marketing focuses on increased profits.

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Definitions:

Variable Overhead Rate Variance

The difference between the actual variable overhead incurred and the expected (or standard) variable overhead based on activity levels.

Favorable

A term used in accounting and finance to describe outcomes or variances that are better than anticipated, indicating a positive performance against the budget or forecast.

Unfavorable

A term used to describe a variance or outcome that results in a worse financial position than expected or budgeted.

Labor Rate Variance

The difference between the actual labor costs incurred and the expected (or standard) labor costs, often due to paying a higher or lower wage rate than planned.