Target Marketing

question 95

Multiple Choice

Target marketing

• A) is a production-oriented approach to marketing.
• B) is essentially the same as mass marketing.
• C) considers everyone to be a potential customer.
• D) assumes that everyone is the same.
• E) specifies some particular group of customers.

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Definitions:

Unstructured

refers to data or information that does not have a predefined data model or is not organized in a predefined manner, making it difficult to process and analyze using conventional methods.

Structured

Pertains to something that is organized in a clear, well-planned, and orderly way, often with a specific pattern or arrangement.

Prescriptive

Relating to the imposition or application of rules and recommendations for behavior or action.

Brainstorming Method

A creative group problem-solving technique that involves generating a large number of ideas in order to find a solution to a particular issue.