Target Marketing

question 95

Multiple Choice

Target marketing

• A) is a production-oriented approach to marketing.
• B) is essentially the same as mass marketing.
• C) considers everyone to be a potential customer.
• D) assumes that everyone is the same.
• E) specifies some particular group of customers.

---

Definitions:

Tactical Goal

Short-term objectives set by an organization that are aimed at achieving a specific part of a larger strategic plan.

Corporate Strategy

a long-term, overarching plan of a corporation designed to achieve specified objectives while managing competition and market challenges.

Business Strategy

A plan developed by an organization detailing how it will use its resources to achieve its goals and stand out in the market.

European Union Policies

Regulations and directives formulated by the European Union to manage and guide member states on a wide range of issues including trade, environment, immigration, and security.