Which of the Following Is NOT One of the Four

question 150

Multiple Choice

Which of the following is NOT one of the four variables in a marketing mix?

• A) Price
• B) Product
• C) Promotion
• D) Payment
• E) Place

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Definitions:

Indirect Approach

A method used in accounting to prepare the cash flow statement, where non-cash activities are adjusted to net income to calculate cash flow from operating activities.

Direct Approach

A method of communication in which the main point or message is presented at the beginning, followed by supporting details.

Investing Activities

are financial transactions related to the acquisition or sale of long-term assets and investments outside the normal scope of business operations.

Financing Activities

Activities that result in changes in the size and composition of the contributed equity and borrowings of the entity, as shown in its cash flow statement.