Marketing Strategy Decisions Concerning Promotion Include Decisions About

question 257

Multiple Choice

Marketing strategy decisions concerning Promotion include decisions about

• A) packaging and branding.
• B) the kinds of intermediaries to use.
• C) training for salespeople.
• D) transporting and storing.
• E) discounts and allowances.

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Definitions:

Accounting Profits

The total revenue of a company minus the explicit costs and expenses directly related to its operations, as shown in its financial statements.

Economic Profits

The difference between a firm's total revenue and its opportunity costs; also known as supernormal profit.

Price Elasticity Of Demand

A measure of how sensitive the quantity demanded of a good is to a change in its price.

Marginal Cost

The increase in total production cost that comes from making or producing one extra item.