A "Marketing Plan" Should Include

question 6

Multiple Choice

A "marketing plan" should include:

• A) some control procedures.
• B) what company resources will be needed--at what rate.
• C) what marketing mix is to be offered to whom--and for how long.
• D) what sales and profit results are expected.
• E) all of these are included in a marketing plan.

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Definitions:

Cognitive Dissonance

A psychological condition in which an individual experiences discomfort or distress from holding two or more conflicting beliefs, attitudes, or values.

Cognitive Dissonance Theory

A theory proposed by Leon Festinger that suggests discomfort arises from holding two conflicting beliefs, leading to an alteration in one's attitudes or behaviors to reduce the dissonance.

Psychological Discomfort

Psychological discomfort is a state of mental unease or distress, often resulting from challenging or conflicting beliefs, thoughts, or emotions.

Attitudes And Behaviors

Refers to the relationship between how individuals think and feel about various topics, objects, or individuals and how this affects their actions or reactions in various situations.