Differentiation

question 127

Multiple Choice

Differentiation

• A) helps a firm get a competitive advantage if it just meets needs in the same way as other firms.
• B) means that the marketing mix is similar to what is available from a competitor.
• C) often requires that the firm fine-tune all of the elements of its marketing mix to the specific needs of a distinctive target market.
• D) is less obvious to target customers when there is a consistent theme integrated across the four Ps decision areas.
• E) can only be based on one important element of the marketing mix.

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Definitions:

Routine Interaction

Regular and repetitive interactions that occur in a set pattern among individuals or groups within social settings.

Prisoner's Dilemma

A standard example of a game analyzed in game theory that shows why two individuals might not cooperate, even if it appears that it is in their best interest to do so.

Intergroup Conflict

Conflict that occurs between different groups or teams, often arising from competition for resources, differing values, or perceived threats.

Prison Warden

The official in charge of the operation and management of a prison.