Differentiation

question 127

Multiple Choice

Differentiation

• A) helps a firm get a competitive advantage if it just meets needs in the same way as other firms.
• B) means that the marketing mix is similar to what is available from a competitor.
• C) often requires that the firm fine-tune all of the elements of its marketing mix to the specific needs of a distinctive target market.
• D) is less obvious to target customers when there is a consistent theme integrated across the four Ps decision areas.
• E) can only be based on one important element of the marketing mix.

---

Definitions:

Symbol

Something that stands for or represents something else.

Culturally Agreed

Concepts, norms, or values that have been collectively accepted and recognized by a particular society or community.

Cultural Pluralism

A concept and practice that promotes the respect and coexistence of diverse cultural identities within society.

Cultural Melting Pot

A metaphor for a society where many different types of people blend together as one, often losing their original cultural identities.