When a Firm Tries to Increase Sales by Offering New

question 306

Multiple Choice

When a firm tries to increase sales by offering new or improved products to its present markets, this is called:

• A) mass marketing.
• B) product development.
• C) market penetration.
• D) diversification.
• E) market development.

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Definitions:

Generalizability

describes the extent to which research findings and conclusions from a study conducted on a sample population can be applied to the population at large.

Scientific Method

A systematic process for conducting research and experimentation, involving observation, hypothesis formulation, experimentation, and conclusion.

Social Validity

The degree to which the goals, procedures, and outcomes of an intervention are acceptable and relevant to the participants and their community.

Non-disturbed Samples

Samples collected from natural or unchanged settings or populations, maintaining their original conditions without human-induced alteration or manipulation.