Examlex
Zippo is pursuing _____ opportunities with its Multi-Purpose Lighter that is designed to light candles, fireplaces, grills, and more.
Technology-Oriented Approach
A strategy that prioritizes the integration and use of technology to solve problems or enhance processes.
Customer Needs
The recognized wants or requirements that a customer expects to be fulfilled by a product or service.
S.A.V.E. Framework
An acronym standing for Solution, Access, Value, and Education, used as a marketing framework to focus on customer needs and solutions rather than products.
Product Features
Specific characteristics or attributes of a product that are intended to enhance its desirability and distinguish it from competitors.
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