Looking at Marketing as a Set of Activities Focuses on

question 328

Multiple Choice

Looking at marketing as a set of activities focuses on

• A) macro-marketing.
• B) for-profit marketing.
• C) micro-marketing.
• D) nonprofit marketing.
• E) personalized marketing.

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Definitions:

Brand Equity

The value and strength of a brand that determines its worth, based on the consumer’s perception, recognition, and loyalty.

Franchisers

Businesses that allow individuals or entities (franchisees) to operate a branch of their company, using the brand and business model, in exchange for fees or a share of the profits.