In Macro-Marketing

question 376

Multiple Choice

In macro-marketing

• A) no universal marketing function can be completely eliminated.
• B) the objectives of the individual firm, rather than society, are most important.
• C) functions should not be shifted or shared.
• D) intermediaries are unnecessary.
• E) the emphasis is on the activities of individual organizations.

---

Definitions:

Continuous Change

A constant, ongoing process of adapting and improving organizations, processes, or products in response to external or internal factors.

Organizational Strategies

Plans and actions taken by a company to achieve its goals and improve its competitive position.

Boards of Directors

Groups of elected individuals who represent shareholders and oversee the activities and strategic direction of a company.

Organizational Operations

Refers to the day-to-day activities and procedures organizations undertake to function and meet their objectives.