A Manager with a "Production Orientation" Is Likely to Think

question 247

Multiple Choice

A manager with a "production orientation" is likely to think that:

• A) customers exist to buy the firm's output.
• B) customers' needs should guide decisions about what the firm produces.
• C) the company should find out what product customers want to buy, and then produce that product.
• D) production managers should handle all marketing activities.
• E) people in the production department should work closely with people from all the firm's other departments.