The "Marketing Concept" Says That a Business Firm Should

question 333

Multiple Choice

The "marketing concept" says that a business firm should:

• A) Aim all its efforts at meeting society's needs-regardless of profitability.
• B) Aim all its efforts at satisfying its customers-at a profit.
• C) Sell those products which it can make at lowest cost.
• D) Place heavy emphasis on developing new products.
• E) Treat advertising and selling as its priority.

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Definitions:

Environment

The surrounding conditions or context in which a person, animal, or plant lives or operates, encompassing both natural and built elements.

Leader-member Exchanges

A theory focusing on the two-way (dyadic) relationship between leaders and followers, emphasizing the mutual benefits derived from a high-quality relationship.

Skill Development

The process of identifying, learning, and refining skills necessary for a particular job or activity.

Boring Job

A type of employment that the worker finds unstimulating, mundane, or lacking in interest, often leading to dissatisfaction and decreased productivity.