A Firm with a Marketing Orientation Is MOST Likely To

question 220

Multiple Choice

A firm with a marketing orientation is MOST likely to:

• A) view advertising as an unnecessary expense.
• B) recognize that effective advertising is the key to sales.
• C) advertise how a product meets customers' needs.
• D) focus advertising on product features.
• E) not use any advertising.

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Definitions:

Multicultural Perspective

The view that each culture within a larger society has a particular set of values and beliefs, as well as special external pressures, that help account for the behavior and functioning of its members. Also called culturally diverse perspective.

Sociocultural

Pertaining to the interrelation of social factors and cultural practices.

Paradigms

Fundamental models or frameworks that define the concepts and practices within a scientific discipline or field of study.

Cognitive-behavioral Model

A therapeutic approach that focuses on changing unhelpful cognitive distortions and behaviors to improve mental health.