All of the Following Are Examples of a Production Orientation

question 63

Multiple Choice

All of the following are examples of a production orientation, as opposed to a marketing orientation, EXCEPT:

• A) the company sells what it can make easily.
• B) advertising focuses on the benefits of the product to customers.
• C) the relationship with the customer ends with the sale of the product to the customer.
• D) the purpose of customer service is to reduce customer complaints.
• E) advertising focuses on the features of the product.

---

Definitions:

Activity-Based Costing

A method of accounting that assigns costs to products or services based on the activities they require.

Traditional Costing Method

A costing system that applies overhead costs to products based on a predetermined overhead rate, without regard to the actual activities that lead to those costs.

Unit Product Cost

The total cost associated with producing a single unit of output, including both variable and fixed costs.

Unit Product Cost

The total cost (direct materials, direct labor, and overhead) associated with producing a single unit of a product.