Which of the Following Statements About Customer Value Is True

question 347

Multiple Choice

Which of the following statements about customer value is true?

• A) It can't be applied in competitive situations.
• B) It considers price but not other elements of the marketing mix.
• C) It applies to goods but not services.
• D) Its emphasis on what the customer sees as the positive things about a marketing mix means that the negatives are likely to be ignored.
• E) None of these statements is true.