In Order to Build Relationships with Customer Value, Firms Must

question 70

Multiple Choice

In order to build relationships with customer value, firms must do all of the following except

• A) ensure that everyone in a firm works together to provide customer value before and after each purchase.
• B) brief their advertising people to develop ads that try to convince a customer to buy once.
• C) attract customers in the first place-and keep them satisfied after they buy.
• D) try to adopt the marketing concept.
• E) try to eliminate costs that do not give value to customers.

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Definitions:

Membrane Potential

The electrical potential difference across a cell's plasma membrane, critical for the conduction of impulses in neurons and muscle cells.

Depolarization

The process in which the electrical charge of a cell membrane becomes less negative, often leading to the initiation of an action potential.

Repolarization

The process of restoring the negative charge inside the membrane of a neuron or muscle cell after depolarization.

Afterpotential

Afterpotential refers to the changes in membrane potential that follow an action potential in a neuron, often leading to either hyperpolarization or depolarization.