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Marketing should begin with the production process.
Project Profitability Index
The ratio of the net present value of a project’s cash flows to the investment required.
Internal Rate
Typically refers to the Internal Rate of Return (IRR), a financial metric used to estimate the profitability of potential investments.
Discount Rate
The interest rate used in discounted cash flow analysis to determine the present value of future cash flows.
Payback Method
A capital budgeting technique that calculates the time required to recoup the cost of an investment.
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