Which of the Following Statements About Marketing Is FALSE

question 121

Multiple Choice

Which of the following statements about marketing is FALSE?

• A) Marketing concepts and techniques apply for nonprofit organizations-as well as for profit-seeking organizations.
• B) Marketing offers many rewarding career opportunities.
• C) The cost of marketing is about 15 percent of the consumer's dollar.
• D) Marketing affects almost every part of your daily life.
• E) Marketing is vital for economic growth and development.

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Definitions:

Marginal Cost

The outlay involved in generating one more unit of a product.

Buyer's Willingness

The maximum amount a consumer is ready to pay for a good or service, reflecting the value they place on it.

Output Level

The quantity of goods or services produced by a firm or economy at a given time.

Price Discriminate

The practice of selling the same product to different customers at different prices, based on what each customer is willing to pay.