Which of the Following Statements About Marketing Is FALSE

question 121

Multiple Choice

Which of the following statements about marketing is FALSE?

• A) Marketing concepts and techniques apply for nonprofit organizations-as well as for profit-seeking organizations.
• B) Marketing offers many rewarding career opportunities.
• C) The cost of marketing is about 15 percent of the consumer's dollar.
• D) Marketing affects almost every part of your daily life.
• E) Marketing is vital for economic growth and development.

---

Definitions:

Current Asset

Assets that are expected to be converted into cash, sold, or consumed in the business within a year or within the operating cycle.

Operating Expenses

Expenses incurred through normal business operations, such as salaries, rent, utilities, and office supplies, which are not directly tied to the production of goods or services.

Sales Revenue

Sales Revenue is the income received by a company from its sales of goods or the provision of services, before any costs or expenses are deducted.

Gross Profit Rate

The ratio of gross profit to net sales, representing the efficiency with which a company uses its resources to produce goods and services.