Micro-Marketing

question 181

Multiple Choice

Micro-marketing:

• A) is concerned with whether the whole economic system is fair and effective.
• B) applies only to profit organizations.
• C) consists only of personal selling and advertising.
• D) is a social process only.
• E) tries to anticipate and satisfy customer needs and accomplish an organization's objectives.

Understand the concept of breakeven analysis and its importance in financial decision-making.

Calculate various breakeven points including cash, financial, and accounting breakeven points.

Understand the impact of variable and fixed costs on project profitability.

Apply sensitivity analysis to assess the impact of variable changes on project NPV.

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Definitions:

Ripple Effect

The continuing and spreading results of an event or action, affecting areas or people not directly involved in the initial event.

Stagnation

A period or state of inactivity or lack of growth and development.

Recruiting Approach

Strategies and methods used by organizations to identify, attract, and hire candidates for open positions.

Job Posting

The process by which a company internally advertises job vacancies to current employees to encourage promotions and transfers.