In Macro-Marketing

question 376

Multiple Choice

In macro-marketing

• A) no universal marketing function can be completely eliminated.
• B) the objectives of the individual firm, rather than society, are most important.
• C) functions should not be shifted or shared.
• D) intermediaries are unnecessary.
• E) the emphasis is on the activities of individual organizations.

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Definitions:

Culture

The shared values, beliefs, norms, customs, arts, history, and behaviors of a group of people that define their societal way of life.

Enlightenment

A historical period and intellectual movement in the 17th and 18th centuries emphasizing reason, individualism, and skepticism of traditional doctrines.

Critical Thinking

The intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information.

Christian Scholarship

The integration of Christian faith and intellectual pursuits, aimed at understanding or interpreting Christian doctrine and the Bible in an academic context.