The Owner of a Company That Produces Electronic Circuit Boards

question 311

Multiple Choice

The owner of a company that produces electronic circuit boards sees many competitors with extra capacity and says, "the only hope is that our sales manager, who makes all of our marketing decisions, will find a way to sell more boards." It seems that this company is run as if it were in the:

• A) production era.
• B) sales era.
• C) excess capacity era.
• D) marketing company era.
• E) marketing department era.

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Definitions:

PepsiCo

A global food and beverage leader known for various brands including Pepsi, Lay's, Doritos, and Mountain Dew.

Business Sense

An innate understanding of what is needed for an organization to make money, including market awareness, competition analysis, and financial acumen.

Diversity Competency

The ability to interact effectively with people from different cultures, ethnicities, ages, genders, religions, lifestyles, and other diversity dimensions.

Organizational Strength

The capacity of an organization to utilize its resources effectively to achieve its objectives.