As a Firm Moves from the Sales Era to the Marketing

question 169

Multiple Choice

As a firm moves from the sales era to the marketing department era it is likely to:

• A) have marketing people who develop long range plans-sometimes 5 or more years ahead.
• B) begin to integrate all the firm's marketing activities.
• C) place less emphasis on earning a profit and more emphasis on what customers will buy.
• D) adopt a more narrow view of marketing.
• E) be more concerned with its ability to produce enough to meet demand.

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Definitions:

Yield To Maturity

The total return anticipated on a bond if it is held until its maturity date, considering all interest payments and the principal repayment.

Interest Rate Price Risk

The risk of losses in the values of financial instruments due to fluctuations in interest rates.

Original Maturity

This refers to the duration from the issuance of a bond or other fixed-income security until its due date.

Default Risk

The risk that a borrower fails to make the required payments on their debt obligation.