Regarding the Five Stages in Marketing Evolution

question 222

Multiple Choice

Regarding the five stages in marketing evolution,

• A) in the marketing department era, firms do both short-run and long-run planning.
• B) the first era to evolve was the sales era.
• C) in the marketing company era, firms do short-run planning only.
• D) most firms operate in the production era.
• E) None of these responses is true.

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Definitions:

Brain

The organ in the head of an animal or human that controls functions, movements, sensations, and thoughts.

Behavior

The actions or reactions of a person or animal in response to external or internal stimuli.

Emotion

Cognitive interpretation of subjective experiences that can influence thought and behavior.

Alzheimer Disease

A progressive neurodegenerative disease that causes memory loss, impaired reasoning, and changes in personality, mainly affecting the elderly.