MetroTech Corporation Has Been Experiencing Declining Profits

question 43

Multiple Choice

MetroTech Corporation has been experiencing declining profits. MetroTech's salespeople blame the production people for making inferior products, and the production people complain that the salesmen are just not getting enough orders. MetroTech seems to have

• A) implemented the marketing concept.
• B) a production orientation.
• C) a customer orientation.
• D) a sales orientation.
• E) a marketing orientation.

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Definitions:

Barry Goldwater

An American politician, businessman, and author who was a five-term Senator from Arizona and the Republican Party's nominee for President in 1964.

Domestically

Pertaining to activities, affairs, or products within one's own country, as opposed to international or foreign.