A Local Theater Group That Has Adopted the Marketing Concept

question 41

Multiple Choice

A local theater group that has adopted the marketing concept would be MOST likely to:

• A) Promote the sale of subscriptions so that patrons can buy tickets at a reduced price for several plays at one time.
• B) Use publicity to announce upcoming plays.
• C) Do a survey to find out what new shows patrons would like to see.
• D) Sell tickets via the Internet.

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Definitions:

Creating

The act or process of bringing something into existence or giving rise to something original.

Exchanging Offerings

The process of trading value between buyers and sellers, typically involving goods, services, or information.

Marketing Concept Era

A period characterized by businesses increasingly focusing on understanding and satisfying the wants and needs of consumers in their marketing strategies.

Mid-19th Century

A period referring to the middle decades of the 19th century, often associated with significant industrial, social, and political change in many countries.